I am a frequent visitor of massage therapists, and most often, I find them through Instagram. The first thing I pay attention to is the account of the masseur, or rather what it looks like. Have you paid attention to the visuals of commercial social media accounts? I easily learned how to create interesting stories by reading
https://1394ta.org/blog/instagram-story-ideas/. Anyone can do it. People who provide any services must understand how important it is for customers to see beautiful posts. This is another reason people will choose you as their master.