It's the principle , next year it'll get bumped up again .
When I started P411, the rate I chose was very low ($50/yr). Too low, but at that time the US dollar was worth $1.25 in Canada and I really had no clue how much it would take to run P411 the way I wanted it to run.
Over the next 8 years, I inched the rate up, little by little, from $50 to $60 to $69 to $89, each time dealing with the wrath of the clients over the increase. I hated doing it each time, and spent nights tossing and turning. During that time, the value of the US dollar dropped from $1.25 Cdn to around $.95 Cdn, which killed us. It's at par today, thank goodness.
This year, I decided it was time to stop inching the rate up so frequently, my poor old heart couldn't take it anymore. So instead I decided to get our rate up to a place where I was no longer stressed out about our finances and where we didn't have to go through an increase every couple of years.
So the rate for a year on P411 is now $129. I'm sorry, but that's what it is now. The good news is I don't foresee any more increases over the next number of years,
If a client doesn't see the value in P411 at $129 vs $89, I would never expect him to continue his membership. It's always up to the consumer to vote with their dollars. The good news (for me) is that we've seen only a small number of renewals drop off and this increase has worked out well for the business.
On the other hand though, I'm very sorry to lose anyone.
It was a very difficult decision, and while I'm confident it was the right decision for myself, for my staff, and for P411..... I still hate knowing there are people who have decided that we weren't worth the extra $3 a month. We work our little tushies off and it's still one of the cheapest adult sites around, with one of the most committed and reliable staff you'll find anywhere.
Always
Gina