https://www.thedailybeast.com/dont-a...rtue-signaling
The big picture is that Bud Light made a play to transition and grow the brand. Even the Daily Beast gets that. It was always going to cost them some customers, as all significant change does. They had a chance to stick that landing and missed. Which means that they need to accelerate the change because there's no going back.
Now they're making a different play but have the same underlying issues and less cushion. Still doable, though.
In the meantime, multiple guntubers have begun releasing content shooting Bud Lights. Their social media touches are still way, way up. Interesting things. Will be a very interesting next 6 months.