Best beer commercial ever

Both sides of aisle like to score political points but another perspective to this controversy was it just a marketing exec trying to increase sales Salesman have always been the lowest form of life on earth from the 1800's selling snake oil 1970's rolling back speedometers on cars or Bernie Madoff promising big returns.
bambino's Avatar
BLACKROCK CEO LARRY FINK IS "FORCING BEHAVIORS" TO CHANGE
Why are all these companies going woke? It’s called sustainable investing through ESG ratings and it’s being pushed from the top down. Larry Fink believes, socially conscious goals must be factored into investment decisions. Social engineering through corporate investment criteria.

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(00min : 09sec)

This all goes back to UN and WEF sustainable development goals as a means to control populations and usher in a new world order.

More on ESGs and BlackRock: HERE

BLACKROCK CEO LARRY FINK IS "FORCING BEHAVIORS" TO CHANGE
Why are all these companies going woke? It’s called sustainable investing through ESG ratings and it’s being pushed from the top down. Larry Fink believes, socially conscious goals must be factored into investment decisions. Social engineering through corporate investment criteria.

�� �� ���� ��

(00min : 09sec)

This all goes back to UN and WEF sustainable development goals as a means to control populations and usher in a new world order.

More on ESGs and BlackRock: HERE
HDGristle's Avatar
Both sides of aisle like to score political points but another perspective to this controversy was it just a marketing exec trying to increase sales Salesman have always been the lowest form of life on earth from the 1800's selling snake oil 1970's rolling back speedometers on cars or Bernie Madoff promising big returns. Originally Posted by LayingPipe
Yes and no. They are top dog in a North American market segment that's contracting. There were Obama-era reg changes that were allowing Mexican-style beers to more easily/freely enter the market and gain market share. Younger customers and women were/are drinking less light beer and more craft beer and non-beer alternatives but represent the largest opportunity to grow the segment.

So they made a play with a single commemorative can for an influencer they had already done work with previously to try to drum up some good will with millennials as part of a shift to expand the tent and show that beer is inclusive. It's not a new message. That influencer posted on her media forums. It was a very benign message that's typically set it and forget it.

There were no ads running on TV. There were no banners on web pages. They didn't mock their old marketing snd apologize for being sexist, like Miller had done about a month earlier and which was ignored for 2 months. They took a vastly less aggressive marketing posture on this than Smirnoff did with the Laverne Cox ads that were playing multiple times a day.

This is effectively a viral "ratioed" response by folks that took a message that wasn't being put forced into people's faces, co-opting it with a different message using a counter-programming response that forced it into people's faces.

This is counter-programming in the age of the algorithm. The mouthy minority is still a mouthy minority but feel emboldened and bigger than they are while having to spend very little for maximum exposure. They're ounching above weight... for the moment.

Does this have legs? We'll see.
berryberry's Avatar
Jonathon Turley: It is not good when your brand comes synonymous with self-destructive marketing. "Bud Lighting" is now being used as a verb, noun, and present participle

Bud Light has now joined names like Bork (as in "Borked" nominees) or Gerry (as in Gerrymandering) that became negative verbs or nouns. That is hardly good news when you are hoping to be known as a beer.

But some I am sure some ill informed leftists will try to keep gaslighting us that this is "no big deal"
Jacuzzme's Avatar
So they made a play with a single commemorative can for an influencer they had already done work with previously to try to drum up some good will with millennials as part of a shift to expand the tent and show that beer is inclusive. It's not a new message. That influencer posted on her media forums. It was a very benign message that's typically set it and forget Originally Posted by HDGristle
~His~ media forums.
HDGristle's Avatar
~His~ media forums. Originally Posted by Jacuzzme
Her media forums
Jacuzzme's Avatar
You’re not very observant, or are being purposefully inaccurate. I’m thinking the later. That’s a guy pretending to be an adolescent girl, which is straight up disgusting.
HDGristle's Avatar
Her gender identity is female. Your tolerance level or acceptance is immaterial
Jacuzzme's Avatar
There’s no need to be tolerant or accepting of something that doesn’t exist. I couldn’t care less if someone gets off dressing like the opposite sex, that doesn’t force me, or anyone else, to participate in their sordid fairytale.
HDGristle's Avatar
She exists. It's ok and you'll be ok, too.
Jacuzzme's Avatar
A guy who pretends to be a girl exists. The girl is a fantasy, created in some guy’s mind, no more real than when a little girl puts on a costume and says she’s a mermaid.
berryberry's Avatar
You’re not very observant, or are being purposefully inaccurate. I’m thinking the later. That’s a guy pretending to be an adolescent girl, which is straight up disgusting. Originally Posted by Jacuzzme
100% Accurate

A guy pretending to be a woman will always be a guy. Only ill informed leftists who don't understand biology 101 would try to convince people otherwise

Why do leftists try to push this insanity denying basic biology on others?
HDGristle's Avatar
We're not having a biology discussion. You're trying to, perhaps. This is gender expression
Jacuzzme's Avatar
Why do leftists try to push this insanity denying basic biology on others?
I have no earthly idea. Drag was cool and funny when everyone knew what it was, a kink kept in bedrooms and other adult spaces.
Jacuzzme's Avatar
We're not having a biology discussion. You're trying to, perhaps. This is gender expression Originally Posted by HDGristle
When a man says he’s a woman he’s not expressing his gender, it’s the complete opposite. He’s expressing someone else’s gender.