ISO responses can be good for marketing for those times between ads to let other guys know that you are available, but please only post if you think you fit the bill.
I have tried to post to them less and use the PM's more to make it more personable, but like when an ISO happens to ask for say ISO Tall provider, well, I'm going to openly respond to that post so if it gets searched again later, then I show up in that thread and make it easier for guys to see that I fit that bill and might want to choose me later on.
But so much of the ISO's have turned to cheap requests or outlandish requests is getting to where you just want to not even look at it.
It's not your fault we aren't looking, it's the guys asking for ridiculous things on there all the time. It's just becoming a total turn off.
So I've been trying to say more in my ads and showcase. I know it's more to read, but I try to cover more questions that may be asked ahead of time. I try to stay where I can answer my phone quickly. Advance notice is always helpful. But if you are on like P411 a lot of the trouble with posting an ISO goes away when you can see who is available now. But not all I'm sure. I forget to post to P411 because it expires after an hour.