I did some digging on this as I've been seeing more and more chatter on ways some company's are looking to combat resellers.
Thought it was interesting, as it's a potential novel use of the NFC tech we have so abundantly.
https://youtu.be/0VKM8oSDad8
Additionally, Buffalo Trace announced an NFT program that I think is stupid, personally. But I can see becoming a hot thing for a minute or two and hope doesn't become a regular thing long-term. That said, the charity aspect is very cool.
https://www.sazerac.com/our-company/...er-bottle.html