It's not about men being incompetent, it's about misinformation. Topics like those that never mention that there is no one way to do it. Come on, do you think all our little buttons are the same? Half the fun for me is figurng out exactly what works; not performing some memorized techniques.
This is an issue I have with a lot of dates to begin with. Apparently I'm a lot more sensitive than most; which means what works for others just hurts me. Thankfully, most every man I've met who likes giving it has absolutely no problem taking a little instruction.
Just get to know your lover for a minute, test a couple different pressure levels and movements in the first couple of minutes and see what she responds to most.
I personally can not stand licking upwards on my button. Moderate pressure, down or sideways interaction, suck the button a little..Don't forget the other hand, it should be involved too...Then hold on cause I'm a wiggler; its rewarded with a long, intense, and juicy prize. Just takes a beau who wants to make you feel good.