How much does quality writing matter?

Good Evening;

Should I be on the lookout for a 'quickie', then the lady's reviews would be the most important factor in my decision making process. But if I was looking for an evening's engagement with dinner and other activities on the cards, then the contents of her advertisement and her postings would become crucial.

In fact, I would place more weight on her postings than on her advertisement, as she may well have had help on the advertisement, but her posts will almost certainly be all her own work.

Thank you for reading,
Cyclops