It's no secret people will do all kinds of things for the sake of vanity.
I can't stand to get waxed - far too agonizing an experience for my sensitive alabaster skin.
However, not long ago I underwent an Eyelash Perm. They glue a little cylinder to the base of you eyelid, then use perming solution to curl you eyelashes around it. It takes about an hour.
Now the perming solution didn't get into my eyes, and that process on it's own wasn't bad. However, I have a light sensitivity issue, and naturally the esthetician needs to see what they're doing. So I was in agony from the light with tears running down my face the whole time she was setting my lashes.
SO WORTH IT! I have always loved my long lashes, but they're perfectly straight, and curling as never worked, they go back to their natural state within half an hour. Now all I have to do is throw on some mascara and I'm dazzled by my own eyes (okay I'm being a bit self absorbed, but I really do like it). Even without makeup, the curled lashes do such a nice job of framing my eyes. It'll wear off in about 4 weeks, so it seems I'll be doing this torture session almost monthly.