http://living.msn.com/life-inspired/...&OCID=OTD_0402
Republicans opted for bigger, pricier models, while Dems chose smaller, more affordable ones.
Republicans accounted for 69% of convertible purchases, and Democrats only 17%.
Among Republicans, the Ford Mustang convertible was the most popular car, followed by Audi A8, Mercedes GL-Class, Ford Expedition, and Ford F-150. Republicans also favored large SUVs by a wide margin (76%, compared to 5% of Dems).
Among Democrats the top choice was the Honda Civic Hybrid, followed by the Volvo C30, Nissan Leaf, Acura TSX Sport Wagon, and Ford Fiesta.
Large SUVs were favored by 76% of Republicans compared to 5% of Democrats
The consumer research group Strategic Vision conducted the survey to provide automakers with helpful marketing data (If I were selling a convertible, Id consider buying some air-time on Fox News, said president Alexander Edwards). From the consumer side, the survey provides a clue into which carefully crafted images were buying into -- and who we are. A VP from Strategic Vision told The New York Times that the popularity of convertibles among Republicans indicates a mindset emphasizing freedom and reward. All the top choices by Democrats matched a separate survey on total auto value, indicating an emphasis on practicality