In addition to lack of location, one more thing virtually guarantees that I'll ignore an ad: hieroglyphics.
An ad this morning: Arlington V.I.P ➓ρєяƒє¢† ԏєη➓ ❤ PYT αναιlαβlε И❤₩ ㏂ or ㏘❤ ‖✋δtορ ϖαδt
WTF does that mean?
And, of course, many BP ads routinely disqualify their posters from consideration.
Sometimes I think there might be a market for a provider-consulting business. But then I remember that most of the girls in this business can't see beyond next week, sometimes even the next client, and concepts of marketing, image and strategy are simply foreign to them. Many think it's as easy as, "If you spread them, they will come." (Pun intended.)