So how much is enough? Has it been blacklisted enough or is more to come. At what point do people start to forgive and start buying Bud Light again? And no, I don't drink beer.
Originally Posted by DEAR_JOHN
The fallout has affected Bud Light but not as much as people think/claim.
Anheuser-Busch (AbInBev) is the largest brewer in the world. They have the brand power to force retailers to push their products & help make up losses.
A few months ago restaurants/bars had happy hour specials on multiple beer brands, now it's just mostly Bud Light and Michelob Ultra (both Anheuser-Busch products). People will put price before principle.
Circle K stopped carrying many brands as well, if you stop there & get a beer you'll likely end up with an Anheuser-Busch product. The majority of people will not go out of their way just to get a preferred beer brand, they will settle for what's most convenient.
Bud Light will eventually be back on top.
Dove is the latest to get backlash but doubt it will have much effect on their bottom line.