Rush Limbaugh has lost more than 30 national and local advertisers on his syndicated radio program since calling Georgetown University law student Sandra Fluke a "slut" and "prostitute."
JC Penney and Capital One are now among the companies that aren't advertising on Limbaugh's program, according to story by Inside Radio. Media Matters, the liberal watchdog group, is keeping a list that says Limbaugh has lost 36 advertisers as of Tuesday.
One thing to note about the advertising: Some companies buy time directly on Limbaugh's show. Others instruct their ad agencies to buy what's known in the industry as run of schedule time, meaning their commercials run at different times of the day for several days -- so they could appear on a certain program one day and not the next.
Two radio stations -- WBEC in Pittsfield, Mass., and KPUA in Hilo, Hawaii -- have dropped Limbaugh's program.