Sorry couldn't resist.
I don't see what the big deal is, especially since I don't follow sports (mainly because of rabid fans).
At work today a big fat turd of a programmer who is a rabid UGA fan found out that UGA hired a FSU coach. He had to proceed to call everyone he knows and talk incessantly about it. Sure was glad my Manager and Supervisor decided to have a little afternoon conference with me about my goals for 2014.