Four old retired guys are walking down a street in Corpus Christi. They turn a corner and see a sign that says, 'OLD TIMERS BAR - ALL DRINKS 10 CENTS.'
They look at each other and then go in, thinking, this is too good to be true. The old bartender says in a voice that carries across the room "Come on in and let me pour one for you! What'll it be, gentlemen?"
Here's a fully stocked bar, so each of the men orders a martini. In no time the bartender serves up four iced martinis shaken, not stirred, and says "That'll be 10 cents each, please". The four guys stare at the bartender for a moment, then at each other. They can't believe their good luck.
They pay the $0.40, finish their martinis, and order another round. Again, four excellent martinis are produced, with the bartender again saying "That's 40 cents, please". They pay the 40 cents, but their curiosity gets the better of them. They've each had two martinis and haven't even spent a $1.00 yet.
Finally one of them says "How can you afford to serve martinis as good as these for a 10 cents a piece?" "I'm a retired welder" the bartender says "and I always wanted to own a bar. Last year I hit the Lottery Jackpot for $25 million and decided to open this place. Every drink costs 10 cents. Wine, liquor, beer it's all the same". "Wow! That's some story!" one of the men says.
As the four of them sip at their martinis, they can't help noticing seven other people at the end of the bar who don't have any drinks in front of them and haven't ordered anything the whole time they've been there.
Nodding at the seven at the end of the bar, one of the men asks the bartender "What's with them?" The bartender says "They're members of ECCIE............. they're waiting for Happy Hour when drinks are half-price".
Moral: Why pay full price when you can get it for half price.