Well, it is kind of hard to make a case for discretion since any review you write on ECCIE is 100% viewable to the public.
What do you guys normally do when you a BP ad catches your eye? You come to ECCIE and search for reviews. So, you will be seeing exactly the same thing that is in her pic.
BP doesn't allow links in their ads. If they did, hell I would just put the link to my ECCIE profile in my ad. In which case, any guy viewing my ECCIE ad would see this:
http://eccie.net/member.php?u=54993
With a single click of the mouse. So honestly, how is her screen shot any different? It seems to me that she simply came up with a creative way to get around BP's ban on including links in ads.