EF's perspective: neutral
It’s not uncommon for associates in any business to consider alternatives; it’s the natural progression of business. I can tell you that I did not start this business assuming that all associates would be working with EF forever. This belief would have set me up for failure from day one.
If you look at this business, as in any business, it is not uncommon for the top or key employees to leave and start their own businesses. In this particular case, this is exactly what has happened. It is not uncommon or necessarily predicted, but it does happen. And in most cases, people leave on good terms, because we want each person to do what is right for them. That’s how any ethical business would handle it. Some left and have chosen to do so on not so great terms, but the majority have left on good terms and with our best wishes for success. Zoey is one of those, so I don’t think ladies leaving to become independents can be treated as something EF is doing right or wrong. If anything, EF views it as something they are doing right: training ladies to go out on their own, and to be successful. Asking many ladies if EF was instrumental in their success and helping them in their personal ventures would prove this. I feel comfortable these associates would feel the same way.
EF has hired many ladies who were at the end of their rope regarding their financial situation. Through working with us, they have built self-confidence, strengthened their financial situation, and have been able to go out on their own and succeed. We feel this is a good thing as our efforts have always been to improve the self worth of our ladies. Regardless of what the perception is, it is not always about the money and we take pride in the fact that EF has been a training ground and is always trying to improve on their reputation for delivering quality to the industry. So while many may look at this as a deficiency in a company, we are proud of what has happened to our associates and include this in our success and take satisfaction in what has been achieved by EF and former associates of EF.
With respect to associates becoming an independent, from a hobbyist perspective, this is neither good nor bad because financially they’re asked to pay the same amount of money. To reduce fees would defeat the purpose of why the lady went to being independent. Very seldom do ladies go independent and reduce their rates, they often stay the same or even increase.
I hope this answers some of the questions that are beginning to surface with respect to Zoey’s move.