CNN executives, with help from consulting firm McKinsey, originally expected to bring in around 2 million subscribers in the U.S.
Fewer than 10,000 people are using CNN+ on a daily basis two weeks into its existence, sources tell CNBC, casting doubt on the future of the app following the combination of Discovery & WarnerMedia.
The paltry audience casts doubt on the future of the application following the recently completed combination of Discovery and WarnerMedia into Warner Bros. Discovery.