What’s Overrated, Underrated, or Needs to Go?

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The habits, expectations, and norms that come with navigating the scene I have found vary widely over the last decade. Maybe it’s the belief that “the client is always right,” or the assumption that all encounters have to fit a specific script.

What’s something people hype up in this space that you think is totally overrated? On the flip side, what’s an underrated gem—a little-known courtesy or expectation—that deserves more attention? what’s one “rule” or practice you’d toss out entirely if you could?