Verizon Wireless has just announced that it will charge its customers $2 each time for the privilege of paying bills online or by phone using a credit or debit card. The public outcry has been fast and furious.
Companies don't seem to realize that, while people might grudgingly accept being gouged (e.g., $25 airline checked luggage fee, $35 bank overdraft fee), they absolutely resent being nickel-and-dimed (e.g., Bank of America's proposed $5 monthly fee for debit card use).
It will be interesting to see whether Verizon Wireless has the courage to stick to its guns.