By "cream or rub" do you mean lotion? Lol, want to be sure this isn't a question for a chef...heheh..anyway, umm, my favorite lotions...L'Occitane Lavender Hand Cream (because when we were kids my mom used to spray our pillows with the same fragrance), but for plain, ol' massage I like cocoa butter gel oil-mmm, a little goes a lonnng way, skin remains slick to the touch throughout massage and, last but not least, a delicious scent that fades with absorption.
SORRY if I was not more specific......... For the ladies, are there certain lubes,oils, etc. that heighten the stimulation, arousal, or just plain feel good??!!