Thanks for the response but its def. Growing and there already is big Sponers involved I look for it to be in the Olympics before its over. I dont believe that there is another sport with clothing line as large as mma. Its on Fox ,Fuel,Fx,then ppv plus all the smaller ones that are on showtime Strikeforce owned by UFC,Bellator on MTV2 ,Hdnet etc. There is so many young ladys at these events its amazing.
I would say that there hasnt been a sport that has grown so fast and glad to see it where it is today.
Originally Posted by tcx
I, personally, don't give too much marketing credit to the F-Networks in terms of their audience purchase power. I don't want to sell to the 18-29 male market (personally), I'd rather have products marketing to a target segment over 45+ and with large chunks of disposable income. But that's where I prefer to grow a marketing portfolio. Instead of having a client that needs to sell 150,000 muscle t-shirts at $19.99 a pop, I'd rather a client have to sell only ten $300,000 private jet charter-time contracts. At least with the latter, I know that those ten can be sold upgrades such as in-flight satellite web, full bar service, etc.
That's just my thought process, though, and clearly MMA is doing well and will no doubt continue to grow.