Great question,
Absolutely loved living in Dallas and other big cities. Can't beat the numerous alternatives of food, music venues, symphonies, plays, etc.
However, being in Lubbock is a slower pace and U can get anywhere in 10 minutes or less. Very low crime rate and very clean air. Also, with an airport, most places are an hour or so away.
Pros and cons on both sides, but I will stick with the country side of things and the local airport