as a submissive, i do enjoy some mild humiliation. for me, and this is only my opinion, it goes too far when it is used to be truly hurtful and/or only intended to really degrade. i would be interested in getting the varied inputs from all the esteemed dominants and submissives who post here. who all enjoys giving/receiving humiliation as part of their play? where would you draw the line?
i can't say why exactly i enjoy thoughts of some mild humiliation, but i do. i consider myself self-confident and well-rounded. i do think it ties in with the giving up of control which i obviously like as a submissive.
i believe one of the reasons i enjoy receiving golden showers is that there is a humilation aspect to it amongst other things. i also enjoy some name calling, like being called "a little slut", etc. i have to admit that when i go out and buy my femme clothing and lingerie that i feel a surge of excitement of thinking that the sales clerk probably knows that i'm buying it for me. someone once suggested a site to me called "the frugal domme". that site has a section of articles about bdsm with a couple of the articles having several excellent suggestions for humiliation play. one suggested theme, involves a domme shopping with her male submissive and letting the sales person know that the femme items are for the submissive---for example, holding a pair of sexy panties while the sales person is around and saying to the submissive "these will look so good on you". personally, i would love that. and that exposes the dichotomy---how being embarrassed can also be quite exciting.
again, i would enjoy seeing other points of view concerning this subject and i'm sure there are some real life examples that we all may find interesting.