So many rules are just common sense . . .
1) Be on time
2) Be clean
3) Be courteous
4) Be the girl in your (clearly visible) photos so you aren't in the position of trying to salvage your session from the get-go
5) Have someone who understands math look over your pricing (applies to at least half the ladies!)
6) Even if you're batshit crazy, tamp it down for an hour or two. This is how you get repeat customers.
7) No airmatresses . . .ever.
8) Set expectations before the visit (menu, price, etc.). Make the visit about the visit, not the negotiation.
9) Don't have different menus. There shouldn't be a lunch menu, and a dinner menu. If you want to add an upcharge for greek, more power to ya . . . but don't try to sell guys on PSE/GFE menus. It's unclear, and I know quite a few guys that just won't go to someone that offers both at different prices. Even if it's just 5 or 10 guys, every time you do something that chases away customers, you lose that much more income.
10) Have a good time. Don't pretend. None of us are as good an actor or actress as we like to think--find something about every situation and like it.
11) Smiles are vitally important.
12) Read our profiles too--you may not know that we have the option of having p411 tell us when someone reads our profile. Caring enough to at least glance at it is a big point in your favor.
13) Post prices. If your add says email for specials, you just lost a large number of potential clients who figure they may or may not even get a response anyway since many ladies suck at TCB skills.
14) TCB is important. Make a schedule, keep it. Call/email/text EVERYONE back. A blackhole of communication leads to no more communication. A polite 'can't do it today' will likely be a reschedule. This rolls into item #3 above.
15) Don't stop quite so soon. Most guys are super-sensitive after they erupt. . .this is an ideal time to keep going a bit longer and make him beg you to stop. It can be the difference between getting them off and having them leave thinking, 'holy hell . . . this chick is off the charts!"
This concludes my list of stupid thoughts for the day.

Good luck.