I am an all natural guy. I would have to say pretty much all of my girlfriends where little to no makeup. I guess that's why most of my girlfriends have been European.
A little make-up but not glamour heavy and light perfume. The ladies dress color draws a lot of attention as well, I had a GF that wore a long form fitting red dress for a B-Day dinner one time and all the guys were checking her out. I luved it!