Bullshit!I support this...if your croissant is butteryier than the shop next door, you can charge a premium. And those that like hot buttery croissants will be customers for life.
Steak prices are "commoditized".
Some steak commands a higher price than others. If you think your steak is worth a premium price, you may be able to get it if your steak is better than the competition.
If the store down the street sells steak that's just as good for less money, you're going to go out of business. Yeah, you might find a few suckers who'll continue to buy your mediocre steak for a premium price, but that usually doesn't work for long.
If you're charging a "fair" price for your steak, but the store down the street is selling equal quality steak for a lower price, you lose. Originally Posted by GneissGuy
But, there are those that will settle for a slightly stale cinnamon roll, if they can get it at a bargain rate. They too like hot buttery croissants, but just can't afford them every day. So, rather than starve to have one, they'd prefer to have a few stale rolls or even an occsional loaf of sourdough bread. And while it doesn't provide them the joy of a croissant, it keeps them from starvation.
Neither are neccesarily wrong in their hunger, but ones cupboard might be a bit more bare than the other.
They're still likely to occasionally spring for the christmas croissant...just not very often...